WEBSITE CAMPAIGN

Easter 2019 Website Landing Page

Easter weekend is a big deal at ALCF. My role, as director of communications, was to execute all promotions for Easter across all communication channels.

In 2019, we consulted with Missional Marketing, a social media marketing agency, to help us with a targeted Facebook ad campaign. As part of the campaign, they recommended that we consider adding events beyond Easter weekend to our landing page and a promotional video for social media (featured below).

As a result, our attendance was increased by 500 at our Sunday morning service as compared to the previous Easter.