BRAND IDENTITY & CATALOG

Institute of Biblical Studies (IBS)

An annual course curriculum offered to an audience of 7K.

As art director, editor and graphic designer of the IBS project, I was given creative license to design a fresh, engaging and informative collection of assets to replace original work produced by a contractor. 

Working collaboratively with the IBS director, we developed a brand identity, a catalog, a separate registration form and a binder cover insert. This process included designing a logotype that incorporated a new tagline, designing a catalog template, and art directing a photographer to capture photos of instructors and students in the classroom. Content was then edited to fit the template over several seasons.

The logotype, catalog cover, spreads of course descriptions and course schedule (with perforated registration form) are featured here.