BRAND IDENTITY AND MARKETING COLLATERAL

Not Guilty: Easter Musical 2011

ALCF hosted an annual Easter musical with a cast of over 100 and an audience of over 10K. Attendees came from all over the Bay Area and the Central Valley.

As the art director, writer/editor and graphic designer, I worked collaboratively with our music director to develop branding and marketing collateral which included, a logotype, a banner, a poster, a postcard, tickets, a program booklet, a DVD case and digital signage (in that order).

The design process began with the production theme, tagline and narrative. From there, I designed the logo and used our image library, from previous productions, to shape the narrative.

Working backwards from the production date, I set a production schedule based on which assets were needed first and how long they would take to produce and print. This process included graphic design, pre-press production, writing print specifications for multiple bids, vendor management and press checks.